Product Growth MarTech

CINDYYANG

AI-native PM · Growth & MarTech · Scaling million-user streaming at NBCUniversal · Cornell Tech MBA

01

Community & Thought Leadership

Founder

JC PM & AI Community

Jersey City, NJ · 2023 – Present
Grassroots AI and product community connecting builders, PMs, and AI-native founders across Jersey City/NYC.
  • Community Growth (10x): Scaled a PM and AI builder community 10x in under one year through organic word-of-mouth, and a curation-first approach to member experience, establishing the community as a go-to venue for AI developers.
  • Event Production: Produce and host monthly in-person PM meetups and AI demo days, owning end-to-end event production including marketing, content design, venue logistics, sponsorship, speaker selection, and attendee experience.
  • Anthropic Partnership: Secured series partnership with Anthropic to co-host Vibe Coding Demo Days for Claude Code, creating live, hands-on experiences where PMs and non-technical builders ship AI-powered tools in real time.
Active

AI & Vibe Coding Influencer

RED (Xiaohongshu) & LinkedIn · 2023 – Present
Building an audience at the intersection of AI tools, vibe coding, tech career navigation, and accessible technology education.
  • Reach & Engagement: Generated significant impressions and engagements by creating original content that demystifies AI tools and vibe coding for non-technical audiences, demonstrating how everyday users can build real products with AI.
  • Thought Leadership: Publish thought leadership content spanning AI-native product building, Tech MBA life at Cornell, MBA application strategy, and navigating a career pivot into tech, building authentic audience trust.
  • Storytelling & Education: Translate complex AI workflows and LLM-powered product concepts into accessible, high-engagement content formats, combining live demos, narrative storytelling, and community commentary.
Xiaohongshu Videos
我重做了马戏团跳火圈游戏，但是用手势控制 — Circus Ring Jump Game with Gesture Control → 我手搓了3个小APP的心得，0基础AI编程日记 — Building 3 Apps from Scratch: Zero-Code AI Diary → AI手搓APP：对比中国朝代和世界史这么容易 — AI-Built App: Comparing Chinese Dynasties & World History → 文科生学Vibe Coding，动手前必须知道的小事 — Vibe Coding for Non-Engineers: What to Know First →
Moments
JC PM & AI Community Meetup
JC PM & AI Community Growth
Cornell Tech Panel Discussion
Vibe Coding Meetup Presentation
Claude Community Audience Profile
Cornell University Graduation
Cornell Tech Graduation with Classmates
Cornell Tech Graduation Friends
Cornell Tech Commencement
02

Education

Cornell University

MBA, STEM · SC Johnson College of Business & Cornell Tech
  • Merit-based scholarship, Dean's List (Top 10%)
  • President, Cornell Tech Business Club; BRV Associate
  • AI Strategy, ML in Business, Product Management, Data Analytics

Macao University of Tourism

B.Sc. in Hospitality Management, Minor in Event Marketing
  • Dean's List, Merit Scholarship
  • Exchange: IMC University of Applied Sciences, Austria
03

Experience

Senior Product Manager
NBCUniversal, LLC · New York, NY
2024 – Present
Growth & MarTech PM across a large-scale DTC streaming portfolio: Peacock, SkyShowtime, Showmax, and NOW/WOW.
  • Enterprise-Scale Tech Migration: Architected and delivered a full enterprise MMP migration across four streaming products, leading a large cross-functional team across Engineering, Product, Privacy, Legal, and Decision Science. Realized significant annual cost savings, cut campaign link management overhead substantially, and unified deduplicated last-touch attribution across all paid ads, owned, and earned channels.
  • User Growth & Onboarding: Deployed end-to-end deep linking and deferred deep linking across mobile, web, and CTV — driving significantly higher mobile viewership by eliminating friction between ad exposure and in-app content discovery; activated at scale for the Paris & Milan Olympics and 2025 NBA campaigns.
  • AI-Powered Feature Launch: Launched the first AI-powered MarTech feature across four DTC propositions, compressing optimization cycles from weeks to days and significantly lifting team efficiency through automated measurement and reporting.
  • Privacy & Ads Measurement: Enabled SKAdNetwork (SKAd) across all streaming propositions to deliver privacy-compliant iOS attribution at scale, alongside Android Install Referrer integration, significantly improving campaign attribution accuracy.
  • MarTech Integration: Integrated MMP server-to-server with CEP and CDP, enabling real-time event forwarding, enriched attribution for personalized targeting, and automated A/B testing across user lifecycle.
  • Product Roadmap & Vision: Owned the next-generation measurement roadmap: CTV household measurement, Predictive Attribution Modeling (PAM) for durable post-SKAd iOS signal, and first-party-data custom audience retargeting.
MBA Product Consultant
Capital One Shopping, Cornell Tech BigCo Studio · New York, NY
2024
  • Led the user research, GTM strategy, and product positioning of an AI chatbot that supports customer service and sales.
Product Manager
Cornell Tech Project with Qubi (cashback mobile app) · New York, NY
2023 – 2024
Senior Product Manager & Product Marketing Manager
Chowbus, Inc · Chicago, IL
2020 – 2024
Full-Funnel Growth Leader at a Series-E food-tech startup: built acquisition, retention, and B2B GTM engines from the ground up across consumer app and restaurant technology.
  • Growth Infrastructure (0→1): Owned the end-to-end build of CRM, Referral Program, Influencer/Affiliate Program, and social media, establishing these four channels as the primary top-of-funnel growth engine and reducing paid acquisition dependency, directly contributing to significant revenue increase.
  • Product-Led User Acquisition: Owned end-to-end product development of core user growth features, including user onboarding flows, add-to-cart experience, and the checkout Fortune Cookie engagement mechanic.
  • MarTech Stack Build-Out: Built and optimized the full MarTech stack: integrating CDP, MMP, and CEP, enabling real-time attribution, audience segmentation, and data-driven campaign optimization.
  • B2B GTM: Owned B2B GTM strategy for restaurant technology solutions, driving adoption among independent restaurants and food suppliers through targeted campaigns, sales enablement, and product-led growth.
  • Budget Ownership & ROAS: Owned a sizable performance marketing budget, managing paid social, search, and agency relationships to deliver significant revenue lift, reduction in CAC, and improvement in ROAS.
Marketing Manager
Chowbus, Inc · Chicago, IL
2019 – 2020
  • Founding member, reported to the CEO. Recruited and led a sizable team, and managed a significant annual budget to establish a robust multi-channel mix including paid social, CRM, ASO, direct mail, OOH, events, influencer, and partnership.
Managing Editor
Chihuo, Inc · Chicago, IL
2019
  • Grew platform users significantly by directing a social content and SEO team that generated millions of impressions.
Digital Marketing Manager
PalmDrive, Inc · Remote
2016 – 2018
Educational SaaS & AI technology company founded by Stanford and Harvard entrepreneurs.
  • Increased annual user acquisition significantly by developing and executing the Go-to-Market strategy.
  • Drove significant campaign ROI improvement by implementing a full-funnel paid channel analytics framework.
Digital Marketing Intern
SmallWorld Experience Ltd · Macau SAR, China
2014 – 2015
  • Leveraged digital advertising, email, and SEO to promote events, achieving significant growth in registrations and sales.
04

Skills

Analytics & MarTech
SQL Tableau Mixpanel Kochava Appsflyer Branch Braze mParticle Adobe Analytics Jira
Product
Product Strategy Agile Roadmapping GTM Strategy A/B Testing Growth PM Lifecycle Marketing Ads Measurement (MMP / SKAd / CTV) Community Building MarTech Tool Integration Vibe Coding
Design
Figma Miro Adobe Illustrator Photoshop

LET'S
TALK.

Open to conversations about product, growth, and MarTech.

Email
fy226@cornell.edu
Location
New York, NY
LinkedIn
linkedin.com/in/cindyymbatech