Senior Product Manager
NBCUniversal, LLC · New York, NY
2024 – Present
Direct-to-Consumer (DTC) streaming product portfolios — Peacock, NOW, SkyShowtime, and Showmax.
- Led migration to Branch (MMP) across all NBCU DTC products, enabling unified real-time analytics and actionable attribution insights for marketing.
- Launched the first AI-powered MarTech feature across DTC streaming products, automating measurement, media planning, and reporting — increasing team efficiency by 40%.
- Owned web-to-app experience across mobile, web, and CTV — fully compliant with NBA streaming deep linking and successfully powering Olympic Games deep linking for Peacock, supporting millions of DAU.
- Managed server-to-server integration of MMP with Braze and mParticle, enabling personalized targeting and automated A/B testing.
- Enhanced privacy compliance in GDPR markets via SKAdNetwork 4.0 and Android Install Referrer API — improving attribution accuracy by 37%.
Senior PM & Product Marketing Manager
Chowbus, Inc · Chicago, IL
2020 – 2024
Series D startup — Asian food & grocery delivery app, POS system, and restaurant technology.
- Built and optimized the MarTech stack and app tracking infrastructure. Led integrations with CDP, MMP, CEP (Appsflyer, Braze, Segment) for data-driven growth.
- Directed media planning and ads agency management — driving a 30% revenue increase, reducing CAC by 33%, and improving ROAS by 42%.
Marketing Manager
Chowbus, Inc · Chicago, IL
2019 – 2020
- Founding member, reported to CEO. Recruited and led a team of 12 with an annual budget of $1.5M+. Built multi-channel mix: paid social, CRM, ASO, direct mail, OOH, events, influencer, and partnerships.
- Designed marketing analytics dashboards and attribution models — improved web & mobile measurement by 55%.
Digital Marketing Manager
PalmDrive, Inc · Remote
2016 – 2018
Educational SaaS & AI technology company founded by Stanford and Harvard entrepreneurs.
- Developed Go-to-Market strategy for core product — 53% annual increase in user acquisition.
- Implemented tracking & analytics framework — improved campaign ROI by 35%.